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Originally Posted by mardigras
No matter how many products are available there will always be new customers (often not familiar with the competition) who choose loyalty, just ask the cigarette industry.
Thousands of new people enter a bar for the first time every day.
It's just a matter of being the first bar they like enough to become a regular. 
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Exactly, but it's not until you've become a regular of that bar that they begin to give you free drinks and/or discounts...
