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In the end, the content owners are the ones who'll complain first.
I've heard so much about how TGPs are ruining the business...umm the content owner gave them the content and often hosts the actual content, if it was hurting their business they'd let everyone know. MGPs are just an extension of the business model, conversion is always going to be an issue because everyone sees the 250:1 ratio as being 249 missed sales rather than the real numbers.
Not everyone finding your site on SE's is over 21 with a credit card and a willingness to spend money, predicting conversions is part of the job. Quit moaning and start finding ways to increase your money rather than complaining about the business model
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