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One of the reasons could be what we as an industry deleiver compared to the other sections.
Look at the situation with Perfect Gonzo, most people are creaming themselves about the content and how well it must be converting. But when I talk to people about shooting it, or any other better quality product, they quote me what some guy in LA or Moscow will shoot it for.
When I ask them why are they not getting them to shoot it they say they have not got the girls, the skills or the equipment. But they still think I should shoot for the same price.
This is an examples of how SOME buy content, big sites buying exclusive for $150 a set. It's crap but it's exclusive and $150 a set. They complain they can't pay any more, probably because the crap they have is not converting or retaining well enough.
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