Originally Posted by RocHard

There is a huge difference between exhibiting and sponsoring a show.

We used to exhibit at shows, then cut back. The first question was "are you guys having any trouble?". No, not at all. We just decided to put our marketing money elsewhere.

The truth is now you can go to a smaller show and sponsor an event, and thanks in part to FUBAR and people splashing pictures around..... Also, having good relationships with the bigger publications (Klixxx), resource sites (YNOT, etc), and message boards (GFY), helps a lot too.