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Unfortunately, image means a LOT in our industry. Most of the larger companies do it simply because they're expected to. It's no longer about ROI for them, it's just an added expense. Who, for example, hasn't heard of Topbucks? Smaller webmasters who aren't capable of sending large amounts of traffic? More than likely.
If Topbucks all of a sudden had a side booth in Miami, or NO booth, the rumours would be FLYING and webmasters would be concerned about how secure they are sending their traffic to them. Harsh, but true.
For a smaller company, a side booth can't hurt and can certainly increase exposure. If it's in your budget, use it to brand your name and write off the expense, but don't go expecting much of a return.
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