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There is definitely a view that if you stop exhibiting then people think that you're having trouble, but that's just stupid imho. Exhibiting is usually a waste of $$$, and so are the parties, swag and the rest of it.
We exhibited three years in a row in Vegas and probably didn't get much of a return, but we were launching something new that we had to promote (our 50% first time program). Now we've got something new (affiliate & shopping cart software) to promote again, so we'll probably start exhibiting again. I don't see much point to it if you don't have something new to promote, especially if your area is competitive like DH said.
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