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UNIQUES is not a very useful indicator -- let's say you do 3M uniques/day and then let's say you ran some stats on how many unique IP's you do in a month -- my random guess would be that in a month you would have about 60-70M uniques/month -- but that doesn't mean shit because so many surfers share the same IP's!! I bet if you collected IP's for 1 month -- you would probably find that only 50% of all traffic is really "unique"...
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