Here's the deal with DJ.
Yep we had a damn sweet deal on it. $250,000 with Comedy Central TV Network which is owned by Viacom and they also own Jokes.com.
They wanted to do extremely edgy stuff on DirtyJokes.com and the deal was working its way up the corporate approval ladder nicely.
However apparently Viacom's head corporate acquisitions office has to OK deals on that price level and it wasn't the money that nixed it from what I heard but what Comedy Central had plans for on it that made Viacom's head acquisition and programming honcho's go no way.
So that deal fell through unfortunately and that would have been a huge score had it gone through.
We had it has just a jokes site the first year and got 4,000 jokes and 16,000 subscribers. It gets about 600 to 1200 uniques per day consistently. Great page views. (by the way we just moved it to a new server and haven't moved over and reconfigured the jokes database yet.) and are now going more adult with it.
We've been making money with it as a sales tool for when we sell ads on Men we often give comp ads on DJ. But like I said we're adding more adult content on now to see what that will generate also.
I don't think we'll sell it for under $100K. We've had 3 offers in the $25K range, and one at $75K.
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PS DB I tested it myself recently on PPC and it does way more money as is under the traditional banner model.
Rick had originally paid $67K for it.