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I would really suggest to think about the two "other" type of contests that happen here often.
1. The designer contests. Best banner, template, logo whatnot. Gives good exposure to designers and rarely are these ones rampant.
2. The "mindless" contests. Best photo caption, best photoshop, sheer goof off cheap contests. These ones would be key in keeping I think. They provide a great deal of humor and quality posting.
Neither of those would I see coming from a top sponsor that often if ever.
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