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Originally Posted by bdld
this is where having a marketing background is really needed, every word in the ad has to be carefully constructed and then edited depending on the results constantly. i've seen many a competitor come and go throughout the last couple of yrs.
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Yes, I think your 100% correct. Every word is crucial and probably my big downfall, that and not taking much notice of how much per click I'm paying. I used to just make sure I was #1 or close to it and that obviously was costing me too much!
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