Originally Posted by Mutt

Why didn't you stop the campaign then? You only pay for clicks with AdWords not impressions.

We tweaked Ashley's campaign today and impressions are WAY up, over 1,000
by the end of the day or more - click through rate isn't good now, 3% - problem is she can't remember what the last text ad that was that was doing 14% click through and neither can I. doh!