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Originally Posted by Marcus
I just checked my credit card bill and was stunned, $270 for a google adwords campaign.
I wont go into specifics but I got a lot of impressions and about 4% click throughs and $0 in sales. Not 1 sale.
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Why didn't you stop the campaign then? You only pay for clicks with AdWords not impressions.
We tweaked Ashley's campaign today and impressions are WAY up, over 1,000
by the end of the day or more - click through rate isn't good now, 3% - problem is she can't remember what the last text ad that was that was doing 14% click through and neither can I. doh!