GoFuckYourself.com - Adult Webmaster Forum - View Single Post - (Traffic Give Away)..What converts best for you?

ULVideo · 04-18-2005, 09:23 PM

While a foolish consistency may the hobgoblin of little minds, it's the consitency of the marketing of the final sales product which is more important than which particular niche or product you have when the issue is final conversions.

You can get good TGP placement, a great tour page, and great content and still not convert or retain if every piece of the puzzle doesn't have "it's head and it's ass in the same place". I'll give two opposite (if slightly rediculous) examples to try to prove my point. Let's say you get decent (not great) placement on TheHun. You link to a very well made tour page with a hot, well lit and well shot babe, which links to your site which has a great design and wonderful content of hot babes. Except the wording on the link at TheHun says "Hottie does big guy". the tour page has a very young looking blond girl who is having sex with a well hung guy. This links to your site which has lots of very young looking girls (and they are all severely hot looking), mostly doing solo work. Will this convert? Probably not too well. But why? You go decent placement; you did a good tour; you did a great design; you have great content........ but the probelm is that the thing which first attracted the customer ISN'T WHAT YOU'RE SELLING.

Second case: you get the same decent placment on TheHun. The text link says "Big Black chick blows Ghost man". It sends the surfer to a tour page with a hefty black woman with a cute face who's blowing a guy so white you think he's an albino. this is hooker up to your website which has a whole bunch of larger black womn with pretty faces who are blowing a cast of guys who look like they've never seen daylite. I'll bet this converts reasonably wwell, even if the tour, the site, etc aren't nearly as slick as the first case. Why? because the guy who's hunting down the line of text links at TheHun who picked out that particular link to click actually saw what he wanted to see, and then go directed to a site with a whole lot more of what he wanted.

I always see folks saying how this or that is "the most important thing", whether it's correctly lighting the scene, having the right length trailers, having a certain type of design, etc, etc, etc. But I'll throw an old sales expression at you:

Every buyer makes the "buy decision" for the same reason. Do you know what that reason is?

THEIR REASON.

A corollary to the consitency aspct, though, is aso the "understand what your niche is about" aspect which is all too often overlooked these days. i see a lot of sites which are supposed to be niche sites, but it's clear the guys putting together the content "don't get" the niche. it's clear that they've never rubbed one out to this type of material, and don't understand what about it get's the surfer off. So what you get is sites which are supposed to be in some niche, but are basically just another striaght sex site with a certain prop thrown in. For example, I've seen what are supposed to be "pantyhose" clips which simpy start off with some girl in pantyhose, and 30 seconds into the clip she's naked and fucking - and if you simply cut off the first 30 seconds no one would be able to differntiate the product from any other straight scene.

Understand why your customers are paying $30 a month for whacking material, what is going to get their dicks hard, when they are going to put their hard earned $ on the table, where they are going to look to find the things that they want, and how to deliver what they want to them.

That's what will convert... not any magic beans*

* i.e. a specific type of content which converts for someone else.

04-18-2005, 09:23 PM
ULVideo Confirmed User Join Date: Oct 2004 Location: New York Posts: 405	While a foolish consistency may the hobgoblin of little minds, it's the consitency of the marketing of the final sales product which is more important than which particular niche or product you have when the issue is final conversions. You can get good TGP placement, a great tour page, and great content and still not convert or retain if every piece of the puzzle doesn't have "it's head and it's ass in the same place". I'll give two opposite (if slightly rediculous) examples to try to prove my point. Let's say you get decent (not great) placement on TheHun. You link to a very well made tour page with a hot, well lit and well shot babe, which links to your site which has a great design and wonderful content of hot babes. Except the wording on the link at TheHun says "Hottie does big guy". the tour page has a very young looking blond girl who is having sex with a well hung guy. This links to your site which has lots of very young looking girls (and they are all severely hot looking), mostly doing solo work. Will this convert? Probably not too well. But why? You go decent placement; you did a good tour; you did a great design; you have great content........ but the probelm is that the thing which first attracted the customer ISN'T WHAT YOU'RE SELLING. Second case: you get the same decent placment on TheHun. The text link says "Big Black chick blows Ghost man". It sends the surfer to a tour page with a hefty black woman with a cute face who's blowing a guy so white you think he's an albino. this is hooker up to your website which has a whole bunch of larger black womn with pretty faces who are blowing a cast of guys who look like they've never seen daylite. I'll bet this converts reasonably wwell, even if the tour, the site, etc aren't nearly as slick as the first case. Why? because the guy who's hunting down the line of text links at TheHun who picked out that particular link to click actually saw what he wanted to see, and then go directed to a site with a whole lot more of what he wanted. I always see folks saying how this or that is "the most important thing", whether it's correctly lighting the scene, having the right length trailers, having a certain type of design, etc, etc, etc. But I'll throw an old sales expression at you: Every buyer makes the "buy decision" for the same reason. Do you know what that reason is? THEIR REASON. A corollary to the consitency aspct, though, is aso the "understand what your niche is about" aspect which is all too often overlooked these days. i see a lot of sites which are supposed to be niche sites, but it's clear the guys putting together the content "don't get" the niche. it's clear that they've never rubbed one out to this type of material, and don't understand what about it get's the surfer off. So what you get is sites which are supposed to be in some niche, but are basically just another striaght sex site with a certain prop thrown in. For example, I've seen what are supposed to be "pantyhose" clips which simpy start off with some girl in pantyhose, and 30 seconds into the clip she's naked and fucking - and if you simply cut off the first 30 seconds no one would be able to differntiate the product from any other straight scene. Understand why your customers are paying $30 a month for whacking material, what is going to get their dicks hard, when they are going to put their hard earned $ on the table, where they are going to look to find the things that they want, and how to deliver what they want to them. That's what will convert... not any magic beans* * i.e. a specific type of content which converts for someone else. Last edited by ULVideo; 04-18-2005 at 09:26 PM..