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Old 04-18-2005, 01:05 AM  
rml1608
Confirmed User
 
Join Date: Sep 2004
Location: Central IL
Posts: 985
A couple things... Granted my experience in this area is a tad outdated. What I saw back in the hey days was much different from what I saw 3-4 years later which is what I am posting my knowledge about here. So things could be much different now than they were 3-5 years ago.

#1) Checks bounced at a high rate, but once you had them they seemed to go through for longer periods of time .... The checks that 'bounced' were mostly actually fake checking accounts not bounces.

#2) The older the member the better chance of retaining them. I think this is due to the men having multiple credit card accounts and being smart enough to hide at least one from the woman. I know I do at the age of 26 (27 soon).

And there are other ways to attain this data... besides offering a free month, which I don't see how you did without costing all of your rebills as the customer will say "O.K. I want my free month cancel me now and I'll take it next month" - Seriously this has to be a joke... lol

The most common answer and to tell you the truth the best way to keep recurrings higher along with initial conversions is asking for more information on the join page. Does it kill some impulse buys? Yeah the guys who are trying to type one handed get turned away .... But you also just killed a $1.95 - $4.95 join that would of cost you $30 + through your affiliate program and cancelled within hours (most likely after they washed up lol).

Statistical analysis, a program that integrates with the billing system providing sound data based on the first X digits of the number is the next Geo-Tracking type of solution. And the person who comes up with the programming required to offer this to webmasters will make some money.
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