And, you know, everybody that is so confident that they can do better generating revenue is speaking too soon.
Forget the numbers, they mean nothing.  Everything is about traffic quality.  I've been doing this for 6 years now and although I am always learning, I do know quite a bit already.  The only reasonable approach anybody could take to this situation would be to experiment with the traffic and see if they can do better.  Anybody saying they could guarantee better results is putting themselves at risk because all traffic is not created equal.
