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Originally Posted by Paraskass
cool.
when I say as a Z I mean that the human eye will not look at your add, it will scan it.
top left, top right, diagonaly down the middle, then left to right again.
The "we bring it" adds a lot of weight to your banner and it will not be read because it is a funny looking font.
All caps in advertising is not recomended and wording in weird shapes is not a good idea either.
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I actually do remember hearing that on several occasions in marketing books and discussions and wherever else I heard it.