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Traffic IS money. Therefore, when your traffic quality and quantity are reasonably constant, real time stats are invaluable. As soon as you spot a trend developing, you can replicate the page/method if it's positive or tweak the text or sponsor if it's negative. This minimizes any losses to the value of your traffic.
Of course if the shoe is on the other hand... you need to be reasonably certain before getting out the scalpel that it is not a temp bump/dump and maybe you should just sit tight and ride it out.
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