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Originally Posted by SleazyDream
even with substaintial traffic it takes a day or two at a min- you can't make decisions min to min or hour to hour.
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I don't know about that. Say you were to change the wording of a text link, and you were to have 50 thousand hits in an hour, and sent 5 thousand hits to a sponsor. 10% CTR. Change the link for the next hour. Get 40 thousand hits that hour and get say, 6000 clicks. 15% CTR. Once you start getting into that sort of volume, the numbers become more consistent. So that kind of jump in CTR would be very meaingful, even over 1 hour. I mean, with low volumes of traffic, your CTR from hour to hour is going to vary quite a bit. But once you get into those big numbers... If it's 10 percent one hour, it's going to be very close to 10 percent the next hour. So i think any changes would have a fairly immediate impact on stats.
I think high volume guys could definitley benefit from monitoring changes on an hourly or half hourly basis while tweaking their pages.