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Based on your description, it could honestly be worth $0, or it could be worth $1 million. How it gets traffic is crucial...if someone gets the site but it includes no traffic, the site is probably worth very little. If you spent $250k acquiring the traffic, and the net revenue was $420k minus the $250k in traffic acquisition, it would be worth a lot less. If it requires a lot of time to update or otherwise administer, those costs would also impact the net revenue, and thus its valuation. The info given is too vague to give even a rough estimate.
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