Originally Posted by shermsshack

When I'm listed, it says "Sherm LOOK".

Why "Trusted" and "Look"? Because a few years back when Al ran things and JC reviewed, it was how he differentiated partner submitters from normal submitters. As they integrated PW's, they never took off the 2nd part of the name. They just stuck, and thats how it is. To this day, they have never changed it.