View Single Post
Old 04-09-2005, 08:18 PM  
Veterans Day
Confirmed User
 
Join Date: Jul 2003
Location: The Windy City
Posts: 8,403
Quote:
Originally Posted by rickholio
You bring up an interesting point, and one for which I have no direct data. I'll hunt around for market share numbers per vehicle type, but in the meantime I found these numbers for
overall share by manufacturer/country of origin
that breaks down like this:

14.0% Chrysler (up 1.0% in january)
17.3% Ford (down 0.1%)
24.7% General Motors (down 2.5%)
Total share: 57.0% (down 0.6%)

32.3% Japanese Manufacturers (up 1.3%)
4.1% Korean Manufacturers (up 0.3%)
6.4% European Manufacturers (down 0.9%)
Total share: 43.0% (up 0.6%)

A choice quote:


This is all in reference to the levels of dealers incentives and how they affect purchases by end buyers. Domestic manufacturers have had to seriously pony up bucks to keep people buying domestic... and it puts the lie to their claim that the additional per-car 'health care premium' is the main reason they're swirling down the drain:



It's hard to claim that $1-$1.5k in health care-per-car is the main problem when $2-$3k per sale more than japanese automakers is being kicked back to dealers or the buyer. It probably doesn't help, but there's obviously something else at work here. I'd suggest that people are taking that $2-3k price premium as equivalent cash value to lower real or perceived quality of domestic vehicles.

I'll keep hunting for a per class marketshare breakdown, if such a thing exists online...
you will notice Ford got stagnant as far as "cars" and new concepts go. They have focused solely on thier truck line, F-Series for many years now. Lets face facts, no japanese maker, currently makes a serious heavy duty work type truck for the american man. Ford has this field locked up, they know it and ran with it, but its nothing new, the F-Series has been the best selling truck for some 30 years consecutively, thats crazy you ask me. There are millions of people like myself who are fiercly brand loyal also. Hell would have to freeze over before I buy japanese or anything along those lines. Also lots of guys like fixing shit themselves and know they can run to the parts store and get the parts same day for a mere fraction of those ridiculously priced japanese parts. All just speculation on my part I guess, just my observation in the last 15 years of owning vehicles.
Veterans Day is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote