GoFuckYourself.com - Adult Webmaster Forum - View Single Post

jayeff · 04-09-2005, 04:33 AM

I stopped reading near the bottom of page one, so I hope I'm not covering too much ground others already have. But Charly, I think you are wrong about this on several levels:

First, no-one with an unstarted project in a business like ours can tell you categorically that they can or cannot pay out a specific percentage. Their ability to pay out at all depends initially on how well capitalized they are, and in the long run on the volume of business they attract. Within reason, his payments and charges should be determined largely by marketing considerations. Then he has to make the sums add up.

Secondly, logic has little to do with pulling in affiliates, which is why so many sponsors are trapped into paying affiliates as if it were still 1997. There are a handful of programs (and it isn't coincidence that they include some of the best sites), which didn't allow themselves to be forced into inflated payouts. But they all started when the market was much easier and they have all had the benefit of time over which to establish a reputation among affiliates.

If your friend has a project with the appeal you anticipate and the capital to fund it for years rather than months, he can go with a "low" payout and should do so (the reason online porn is still only 5% of the total porn market is because almost everyone is selling an over-priced, under-specified product partly through greed, but mainly because of over-paying affiliates). But he is going to be buying traffic for as long as it takes for word to get out that yes, here is a program that pays well, despite the superficially low payments.

Next (although this may not be relevant to your friend's project) I think you are wrong about Bangbus. Not that they didn't do a great marketing job, nor that in purely qualititative terms their content is anything special. But their content was different. The colors, textures, camera angles: all were something apart from what every other site was offering at the time. I'm not a porn customer and like every other webmaster I get exposed to too much porn to sit up and take notice very often. But when I saw their stuff the first time, my immediate reaction was wow, this is going to sell. My reaction had nothing to do with the "reality" angle (I even thought that was silly enough it would put some people off). It was due entirely to the photography and I had a similar reaction to the output from PerfectGonzo. Both have something extra that I would give my right arm to find among the piles of "quality" but utterly mundane content I have to trawl through every month.

04-09-2005, 04:33 AM
jayeff Confirmed User Join Date: May 2001 Posts: 2,944	I stopped reading near the bottom of page one, so I hope I'm not covering too much ground others already have. But Charly, I think you are wrong about this on several levels: First, no-one with an unstarted project in a business like ours can tell you categorically that they can or cannot pay out a specific percentage. Their ability to pay out at all depends initially on how well capitalized they are, and in the long run on the volume of business they attract. Within reason, his payments and charges should be determined largely by marketing considerations. Then he has to make the sums add up. Secondly, logic has little to do with pulling in affiliates, which is why so many sponsors are trapped into paying affiliates as if it were still 1997. There are a handful of programs (and it isn't coincidence that they include some of the best sites), which didn't allow themselves to be forced into inflated payouts. But they all started when the market was much easier and they have all had the benefit of time over which to establish a reputation among affiliates. If your friend has a project with the appeal you anticipate and the capital to fund it for years rather than months, he can go with a "low" payout and should do so (the reason online porn is still only 5% of the total porn market is because almost everyone is selling an over-priced, under-specified product partly through greed, but mainly because of over-paying affiliates). But he is going to be buying traffic for as long as it takes for word to get out that yes, here is a program that pays well, despite the superficially low payments. Next (although this may not be relevant to your friend's project) I think you are wrong about Bangbus. Not that they didn't do a great marketing job, nor that in purely qualititative terms their content is anything special. But their content was different. The colors, textures, camera angles: all were something apart from what every other site was offering at the time. I'm not a porn customer and like every other webmaster I get exposed to too much porn to sit up and take notice very often. But when I saw their stuff the first time, my immediate reaction was wow, this is going to sell. My reaction had nothing to do with the "reality" angle (I even thought that was silly enough it would put some people off). It was due entirely to the photography and I had a similar reaction to the output from PerfectGonzo. Both have something extra that I would give my right arm to find among the piles of "quality" but utterly mundane content I have to trawl through every month. Last edited by jayeff; 04-09-2005 at 04:34 AM..