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Originally Posted by Shoehorn
But still, converting 1:300 is better than 1:301, that doesn't mean anyone is going to take a 25% cut.
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Ahhhhh!
So, there it is -- you
ARE saying you would have a problem with a 25% cut, simply BECAUSE it is a
25% cut, and without any concern for the actual ABSOLUTE dollar amount of return to you implicit in that 25% cut.
Now, that's problem.
How much the sponsor program pays you (as a percentage of order revenue) has really worked its way into the Webmaster psyche. I realized this when I saw fools responding to offers of 70% here, 80% there when I took over the program for my prior employer. I realized it's emotional, it's based on the relatively short history of our business and the relatively NARROW range of conversion performance we have observed in our professional lives.
So long as the difference between 25% of this and 50% of that is limited by some inescapable threshold of absolute convertibility (which is to say, there is no possible difference in the merit of the INVESTMENT we can imagine great enough to overcome the difference between 25% and 50%) I will agree with you.
Then, to consider charly's question would be a fruitless exercise.
But, let's begin to anticipate a state of affairs in which the Webmaster (affiliate) is NOT so keenly aware of the sponsor's profit margin.
This would be the case if we allowed just the sponsors to worry about HOW they convert the traffic they get, and HOW LARGE their margins are.
A parallel benefit, to the senders of traffic, would be that they, then, could focus on identifying the best traffic destinations on the basis of ROI rather than on their prejudices regarding the site model, the location of the servers, etc.
If I have my druthers, Adult paysites (that pass muster) will be presented to Mainstream traffic "Investors" as "Investment Vehicles" with all the rewards of a high-risk equity, but with a paradigmatic shift in the location and nature of the risk AWAY from the actual operations of the "invested-in" company, and over to a subjective, political realm where those risks can be addressed with clever architectures.
j-