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DK is most notable for saying that when you brand on a .net, you're handing 25% of your customers to the .com, and that is absolutely true, but this is mostly known by people in the domain business, not by brand and IT people. The branding potential of a slick .net can gain legitimacy and traffic by virtue of its brevity and memorability.
The gap between .com prices and .net prices means a company might be willing to brand on the .net and use their saved money to get people to the site.
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