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my response isn't about newbies to the industry, it's about well-established people and other such groups on the freelance sites undercutting the industry. team that with too much supply and the rates have been diluted, even though they shouldn't be. the quality of work should stay the same as is the price for that.
lowering your prices is just playing the bidding war game. if people want to pay for a $10/hour hackjob done by 30 east indian programmers who don't really know english too well and will turn out some complete mess, they should go for it.
most experienced and well-versed people will not drop their rates too much, even in a recession environment. business is always business and people will continue to need services. some things may go on hold, but businesses don't freeze all their plans because they're making less than before. establish your name and you'll cross over the cost boundary.
not to say that taking on a smaller-scoped project at the beginning for less money is bad, it helps you get your foot in the door with the company. i'd go for fixed bid projects, not hourly rates.
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