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Some guys put up a banner and send 2000 hits and wonder why they get no signups.
Another guy, same program, will put up 3 banners in rotation, a handful of descriptive text links, an odd-sized banner on a gallery, and slip a full page add in somewhere unobtrusive on his site or on an exit, send the same amount of hits and get 3 to 5 signups, or more.
It's all in how it's sent.
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