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yahoo also has lots and lots of pay services now, too many to list. all of their decent features people grew to depend on (like pop mail) now cost you. you even have to pay to compete in the ladder systems on yahoo games. i don't think the logic you're employing is correct, they're probably not making much with unique users but with people who've been using them regularly for 3-4 years who didn't want to give up the services that went pay in the last year or so. but they also do have the advantage of being one of the first websites someone new to the internet is most likely to go to, so at that point ads and 'win a free car' circle jerks might work.
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