Damn nice domain dave. I would think turning it into a price finding search engine type deal would be a good use. Not only could you charge for paid listings but also earn from store sales, etc.. sort of like
www.mysimon.com but with a much more logical and memorable name.
"find it for less at buyit.com"
Development on something like that would be pretty intensive I imagine, but with your resources the payoff would probably be more than worth the expense.