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It's really pretty smart by the contest starters, look at how many of them are over that $2400 mark. Not many really.
How much does it cost for advertising on GFY? $2500/month? $3000/month??
The newest AFF thread is giving away $2000 in their thread, spread out over many people for over 1 month. That's getting BETTER advertising than having a banner, and it's costing them less for a longer period of time.
Smart.
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