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When I started out over five years ago, I thought Trials seemed like a good idea, so I had a $2.95 for 3-day Trial offer on a solo model hardcore site. I thought I had pretty good sign-ups on it. In fact, most people signed up that way.
As an experiment, with my second site I did not offer a Trial, this was for a solo model softcore site. My monthly sales were much better.
With my current main site (multi-model, mixed soft and hardcore), I started with a small delta (difference) between the one-month and recurring Memberships.
Later I increased the delta. My number of sales went down for one-time, but the profit remained steady since I increased the price substantially. I did however see a significant rise in the number of recurring Memberships and this resulted in significant growth in this, the best earning area of my site.
For me, no Trials and big delta between One-Time and Recurring seems to work best.
ADG Webmaster
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