Originally Posted by vanderweb

I have of course rationalized that sales ratios would go down overtime. Although, I have sponsors that always convert with consistent sales. On the other hand, I have noticed a few that have went from great to horrible and are getting the same amount and type of traffic. I know there are so many factors that we could discuss this topic forever. Yet, I would like to get a little bit of feedback. If you want ;-) Post your main reason for why this would happen.

For example: When a site becomes oversaturated ratios will go down.