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Color balance is objective....the warmth of the ambient light spill actually works well for these photos. It gives the girls a nice healthy skin color.
If this is your first shoot then you're doing a great job.... The most important thing to shooting content that sells is to obviously photographing pretty girls... But also have good "angles" or perspective. Full body shots are great to setup the scene but then go in close for most of your pics. Surfers respond best to photos taken at close personal distance. Don't sit back with an 80-200mm telephoto lens. Use a 35 or 55 and get right in on the action.
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