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Goto was the shit a few years ago.
Today's Overture isn't as great.
They have bizarre ever-changing relevancy rules, now they have strange rules about which words you can and can't bid on (based on content and also on number of searches per month), they make you pay .05 per click minimum, some of the traffic is crap, etc.
We still use them somewhat, but not 1/10 as much as we did a few years ago. We get a lot less value for our money with Overture today than we did in the past.
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