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Face it, you will never be able to stop password trading as it is the same as music file sharing. Anyone who downloads music can not bitch about lossing money to people sharing passwords.
The key is to learn how to use password trading to your advantage. Many independant groups have figured it our with Kazaa and are seeing large increases in sales and concert turn outs. Do the same with passowrd trading, release enough free stuff to keep surfers happy and yet still entice valid customers to pay to see the really good stuff.
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