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Originally Posted by JFPdude
You forgot to put DRAMA or (pics) in the title.
And yes it sometimes pays off to operate at a loss for long term gain. Most businesses due this at the start.
Look at "Ask Jeeves" sold for almost 2 billion dollars yesterday. How long will that business be in a loss till it can turn a profit?
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I agree.
And it's my intention for certain ventures. However some have a hard time seeing past "net loss" from the get-go.
This is just so common in B&M, with online we have much smaller initial investments so an ROI is in most cases easier to grasp.