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Old 03-22-2005, 03:01 AM  
Steen2
Confirmed User
 
Join Date: Feb 2004
Location: Vancouver, Canada
Posts: 7,662
Do you continue promotions on a site/biz - w/ net loss?

If you are spending advertising dollars on a site, tryign to acquire customers/leads/data and you're currently not making a profit, do you continue for long term benifit?


Ex.

Owner is paying avg. $.3 per signup he can get to his new site "hotmail".
The avg. user makes him $.03/yr.

Four years down the road, MS pays $1.4/per user.

These numbers are fake, just curious on your thoughts.

Would you try to rapidly grow a site at a short term net loss for long term gains? Be it outright sale, or just converting at a later date.

Discussion is encouraged!
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