Almost 2 years ago I predicted Microsoft will move into the Entertainment system of homes turning your Television into a PC.
http://newpaper.asia1.com.sg/top/sto...,84815,00.html
The time is now.
Also some beffy text in there about the MS Search PPC Engine. Excellent stuff

Looks like they are ging to call it AD Center.
Now Imagine watching television while surfing the net at the same time seeing ad's and commercial's based on what your watching.
Perhaps even Commercial's based on your past Quaries and purchases!