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Originally Posted by jayeff
Without some assessment of the factors which make one ad more or less clickable than another, you cannot reasonably draw conclusions about the sponsor/site from the inevitably different income that they generate.
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You are bringing up the issue that stats on their own, need additional clarification or qualification to put it into context.
An RPC value can be greatly skewed if the link is labelled something like "click here for free porn" and a large number of clicks are sent, but the conversations are pathetic because the link was labelled wrong (ie. was really sending to a paysite instead of a place to get free porn). So doing these kinds of tactics will only skew an affiliates RPC value and give them less useful analysis.
Which goes to another point of being specific or clear about what you are advertising for, rather than trying to "trick" the surfer into clicking... unless someone is just going by the shotgun approach, and doesn't care about VPC or RPC or any stat, all that matters is how much money they get in the next payout.
Sponsors may care about mislabelling links, because an affiliate could be promoting words like "lolita" and attract alot of CP-seekers, and when they join the paysite, thinking that CP is on the inside of a teen paysite... the CP-seeker then cancels when they don't find any CP, and the affiliate made the commission (especially true if chargebacks aren't deducted from the affiliate).
Fight the Beer Money!