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Originally Posted by jayeff
VPC is nowhere near as reasonable as it may sound.
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Maybe I am referring to VPC in a way that is confusing. VPC is a term used in the online ads space.
Maybe to be better named as RPC as in Revenue Per Click. Where the statistic is looking at individual program and the performance of the payouts based on the total number of clicks sent (ie. from traffic driven from a website, other than and ad placement link).
I think that what you are talking about (ie. Earnings per impression) relates to an online ad strategy.
So if sponsor A has an RPC of $.04/click and sponsor B has an RPC of $.02/click and Sponsor C has RPC of $.03/click with this analysis, an affiliate could decide to send more traffic to Sponsor A and some to C and watch RPC value.
If there were shaving, low conversions, chargebacks,etc... the RPC value would be affected and could be a very quickl, high level summary indicator as to what sponsors to be promoting.
Does this make sense when not taken into context of online ads?
Fight the Abbreviations!