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Originally Posted by Sly
Are you talking about the stats interface, the linking codes, the ad tools, or everything?
Over the years I think affiliates have constantly been requesting more and more "intense features". More detailed stats, campaign tracking codes, console and non-console, ad management tools, etc. All of which are great additions and definitely serve their place, but at the same time this pulls away from the KISS philosophy.
Yesterday I was trying to collect all of the linking codes from a program that just switched to Executive Stats. It was THE biggest pain in the ass. I couldn't go down a list and do a simple copy/paste. I had to click the drop-down box and select which site I wanted, then I had to click another box and select which tour I wanted. The complexity definitely serves it's purpose, but so does the KISS method. A combination of both would be best, IMO.
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The entire process from the login, to when I close my browser in frustration. Take Silvercash for example, the pimpest stats in the industry by far, but they know that KISS has a place, and they built out a simple stats interface that won't confuse, intimidate or bother anyone. (If you login through StatsRemote you get the KISS stats).
A perfect example of an affiliate backend gone completely wrong is Adultplex. I had to get my affiliate manager to give me linking codes whenever I wanted to promote something of theirs because their system is so totally useless. Anyone writing an interface should look at theirs to know WHAT NOT TO DO!!!
But yeah, I'd much rather have a simple mode and be able to turn off all the extras and just get my linking codes, be able to see my stats and move on. Now, in NATS' defense, once you're used to the clunky interface, there is a good amount of information available to you to make your campaigns more effective, and that's great.