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Originally Posted by AlienQ
FTS you missing the factor of cross sale in episode B.
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Thank you for bringing up another facet of this discussion that does have relevance in context to shaving.
A cross-sale is definitely an instrument that can be used by the paysite in order to offset the money that is lost on the PPS.
A separate debate (or maybe if it turns out in this one), is such a thing as a "good cross-sale".
One agrument in defense of cross-sales is that if it is done right, meaning full disclosure and could be of interest to the surfer, then having it made available could entice more sales
Having it pre-checked has the same defense above, that as long as the consumer knows about what is going on, that the cross-sale is complementary to their current purchase, then it is a way to make up the difference in the high PPS model.
So cross-sales (pre-checked or not) is one way to "not shave", but the other side of that debate is that it's the consumers tat are the ones stuck with the bill when the pre-checked cross-sale was not apparent to them at point of purchase.
For those consumers that pay attention to their credit card statements, it could create a chargeback as well as attention from the consumer protection side of the Attorney General's office.
It's a calculated numbers game as one poster presented. There is some factoring that x% won't catch the transactions, nor chargeback, that makes enough money to carry the float.
So it seems both shaving and cross-sales can factor into the equation of running a high PPS program where sufficient capital in the bank to float the difference is not available.
For programs that do utilize shaving and cross-sales, is it really wrong for them to do so? Wouldn't their argument be that they are looking out for the intersts of the affiliates by working out the system that ensures that they atleast get paid? (granted, less than what it should be)
Is the alternative just to not shave and not have a high PPS, but yet face competition for affiliate webmaster's traffic that go towards the higher payouts?
or that shaving is a necessary function of a program and that affiliate webmasters should not worry about it, and be satisifed with what they receive (afterall, if you don't know you are being shaved, you don't have a problem. if you think you are being shaved, you move your traffic elsewhere).
Fight the Tissue Bandages!