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Originally Posted by FightThisPatent
excellent feedback... your observations go to the heart of what an affiliate webmaster should do in order to watch their business.
Given all that an affiliate webmaster can do to optimize his traffic and where he sends it to, it still comes back to the paysite being able to continue to pay the affiliate for the sales.
Is part of your own analysis of which sponsor to promote, is how solid they are on payouts vs. a high PPS?
For example, if program A paid out $25 PPS on a $29.95 membership and paid out solidly, would you go with them over program B that had $40 PPS on a $29.95 membership and appeared to be paying out webmasters on time?
Factor in also, that Program A may have less of a reason to shave as jayeff pointed out, whereas program B may have to shave you such that your effective payout is actually less than $40 PPS (due to the shave).
Fight the Razors!
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As I have been an Affiliate Manager (among other things) for the Programs in my sig I am a little biased. In as much as it is possible to, I will put that aside to answer your questions.
How do you define a "Solid" Program? Is it based on their length of time in Business? The amount of exposure they get on Boards (both positive and negative)? The history you personally have with them?
For the sake of answering lest assume it is a combination of all three.
How do you define "Appearing" to payout on time? Let?s go with the same criteria as used above.
I would use a program that I made the best VPC with.
When you track your own raw outbound clicks sent to a site/program and look at the amount of money you get paid for sending those clicks it is very easy to determine who to send your traffic to. If you don't get paid by a Program for traffic you sent them you stop sending. If you continue to get paid by a Program you have a good VPC with then you continue to send to them.
The psychology behind who pays out how much on trials and what their re-bill prices are don?t interest me on a business level. The amount of thought put into all that could be better used to generate more traffic or make more money.
I like to look at the ROI for the time spent on anything I do. That which makes me the most money gets most of my attention.