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Originally Posted by ElvisManson
Log your own outbound clicks, and look at how much money you make for sending those raw clicks.
Whomever you make the most money with is who should get the bulk of your traffic.
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excellent feedback... your observations go to the heart of what an affiliate webmaster should do in order to watch their business.
Given all that an affiliate webmaster can do to optimize his traffic and where he sends it to, it still comes back to the paysite being able to continue to pay the affiliate for the sales.
Is part of your own analysis of which sponsor to promote, is how solid they are on payouts vs. a high PPS?
For example, if program A paid out $25 PPS on a $29.95 membership and paid out solidly, would you go with them over program B that had $40 PPS on a $29.95 membership and appeared to be paying out webmasters on time?
Factor in also, that Program A may have less of a reason to shave as jayeff pointed out, whereas program B may have to shave you such that your effective payout is actually less than $40 PPS (due to the shave).
Fight the Razors!