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MarcD from ARS answered this in depth on here a few months ago. You have to agressively work the other sources of revenue. You then make it up with size. Content for a site with 30 members cost just as much as for 3000 members.
The arguement from Revshare people was that it was not possible BUT we all would make more on revshare as they retain longer.
Just for the record I like pushing ARS more then the revshares involved in the debate so I am biased.
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