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I am not sure exit traffic works for everyone. I never had any success with it.
I would say mix your campaigns. use google , overture and similar services for your
leads/sales.
Use banner ads, link swaps and stuff for more of a brand recognition. The more people see your name its likely they will come back to your domain.
If at all , avoid popups at all cost. I know alot of guys do this, but if you ever step up a feedback form and have your visitors vote , most would agree they hate pop ups.
keep it clean , they will come back
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