Considering it's the name of an eye disease I would get a feel for whether there is an organization for this like the breast cancer society or something and contact them to see if they are interested. It would probably be your best shot at any worthwhile money. You could even put up information about the disease itself to start gathering some search engine results to build some traffic.
http://library.thinkquest.org/C00594...sdystrophy.htm
On a lighter side though they are also the name of wheels used on some Porches .. here is a price for some of them: Fuch 16x7 & 16x9 polished spoke set $1200-1500
Find a dealer that has an affiliate program and link up to them and start promoting the hell out of it... or contact the company that makes the wheels and offer it to them.
at least that is what I would do...