Hello GFYers: I have seen a lot of BigHip questions the last few weeks which means everyone is thinking about the future of mailing...it's tough to give up the memories of those $100K days and get into the new millennium...but mailing will most likely never be the same. Average shelf life for a surfer e-mail is probably 30 days, which makes the double-opt-in surfer a different animal.
We've run several articles on e-mail marketing and list management all in our archives at
www.klixxx.com - depends on the mailing goals.
We also scrapped our old e-mail list - 65K webmaster names, but too many complaints. We started over with BigHip - gonna take a while to build up again, but we're doing it right and no complaints - and a much more valuable tool.
