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because site owners need to make money
they can only send so much traffic to thier own sites
so they try to get other people to send traffic to
in order for people to send traffic they need to make money also
so a sponsor pays revshare, pps, per install, per click, or per video viewed
now if you don't advertise it how will anybody know that you have a sponsor program?
so the sponsors come here and buy sigs to gain exposure
see sig.
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