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The trick is traffic and partners.
Our experience in trying to convert surfers was very deceptive (why would you download a video to you cell when you can watch it fullscreen on your pc? How can you think about you next cool sexy cellphone screensaver when watching porn on your PC?).
You need to distribute your content where the users are and the only to places I saw conversions so far are cell phone companies portals (wap or net) and regular media advertising (press, tv etc). The thing is you can't go there yourself (take my word for it) so it comes down to who your partner with to get there.
My 2cc
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