The most common question that we hear on this forum is "....but guys, why would anyone want to watch porn on their cell?". I want to tell you why and also say that if you ignore this market then you are letting revenue, that should be yours, slip through your fingers.
There are two types of content on mobile 1) Personal and 2) Personalised.
It's important to distinguish between the two to help you understand WHY consumers buy adult content.
1) Personal is the stuff that consumers enjoy in private, the 2-3 min video clips for $7 (yes $7, mobile phone content economics are unlike the 'net) and images/animations for $3. This type of content will commoditize fast and prices will fall due to competition and a flood of content to the worldwide market over the next 12 to 18 months...but consumer appetite will grow and that means sales volume will increase and there will be lots of room for many adult publishers to profit, if they have the right strategy.
Our data suggests that the majority of paying Adult Mobile Multimedia Content consumers tend to be the executive 'Playstation' generation (25-35 male demographic) with modern large screen phones like the Nokia 6600, 3650, Sony P900, Motorola RazorPhone etc...so their experience is excellent with large bright colour screens, sound and video.
Please note that low bandwidth streaming video on many adult websites defaults to 2x2 or 3x3" screen! And if you try and blow that up you lose resolution....so low bandwidth users have had to live with this small screen sizes for years, and webmasters have profited from it so why should the same not be true of mobile?
2) Personalisation content will always attract a premium. This is the stuff that consumer want to use as wallpaper, screen savers, games and moantones. And of course is needs to be subtle - but many consumers would rather have Terra Patrick licking-her-lips in close up as a screen saver or a psuedo moan/ringtone playing when their girl calls (subtle is the key - is that a moan or a tone??) rather than a dancing frog with an annoying song! Personalization content is huge, is price inelastic and if you can produce exclusive content then you will always attract a premium.
And this is just the beginning. Mobile is different because - well it's mobile! That means adult webmasters can not only sell their content to wireless customers on the go but they can reach their consumers anytime with time sensitive, geotargeted messages and multimedia content that drives them to WAP sites or back to the Web for upsells. If I get a message on my cell prompting me to logon to live streaming right NOW at discount as my favourite star is on, and all I need do is send a $3 reverse charge SMS for a pin number, then I'm gonna send that SMS and find a PC or fire up my WAP browser pretty damn fast.
Monetize this people, and you will have yourself a brand new - and very disruptive - adult entertainment business model.
Without question, Mobile will seamlessly extend the adult experience from PC to mobile-mode. SMS, MMS, Infrared, Bluetooth, Streaming Mobile Video, Mobile Chat, Location Tracking and Mobile Blogging will all contribute to the ultimate 'nomadic' adult experience. If i'm wrong I'll eat my Nokia.
Chris, CEO, BabeCell
ICQ: 261 131 833
http://www.babecell.com